RePreSeNtaTiOn oF WoMeN...aDvErTs..x

The following advert is a Burger King advert - evidently advertising food but for no apparent reason, women dressed in provocotive clothing - making sexual referances (by hanging off poles etc..) have been used to market the product. Perhaps trying to seduce men into trying this food ? Their body parts have been fetishised as certain aspects of their bodies are emphasised on and connote sexuality.



The following advert is a car advert for BMW. In which we see a man driving through small roads in a rush and women in their balconies delicately throwing items of clothing at him - one woman is even seen removing her bra and throwing it at him - which is where the car stops. Women in this advert are presented as objects of the male gaze and we are automatically put in the position of the male.



The following advert is a Loreal hair colour advert in which Aishwarya Rai has been used as a method of propmotion to market this product at girls/women whom may aspire to be like such a celebrity. This is done by objectifying her as something that has the quality of to-be-looked-at-ness ; forcing the target audience to want to be able to identify with her.